THE STORY BEHIND
When we formed Wangsa Jelita, it was kind of a hobby investment, but then it has grown into something that we wanted to invest our ideals about what a business should be.
There are many so called natural products available in the market yet there is no regulation on the use of the term natural. This makes it very difficult and puzzling for people to truly distinguish natural products from chemically laden ones (with a few natural extracts thrown in). Wangsa Jelita discloses every single ingredient it uses and also educates the market about the real meaning of 'natural personal care products'.
Then along the way, we realize how big the potential of this enterprise to also benefit the local community, especially farmers. Ever since, we changed the core of our business from the profit maximizing business to the business with social impact. And all are aligned to create 'The Beautiful Dynasty'. Hence the name, Wangsa Jelita