About Wangsajelita

WANGSA JELITA, literally means "the Beautiful Dynasty", is committed to helping the marginalized farmers community whilst producing world-class quality natural beauty products. We commit to purchase their crops at a fair trade price and find ways to incorporate their crops in our product lines. We also give back 10% of the profits from the sale of each product produced to fund the development of a processing facility so it can expand its livelihood into the higher-value, more sustainable processing of their crops.

VISION

To be the Indonesian icon in natural personal care industry, while urgently and sustainably building a company which showcases the best of Indonesia and uplifts all the people in the country, especially the marginalized ones.

MISION

  • Answering the need of trusted natural personal care products that are healthy and safe
  • Incorporating the richness that Indonesia possesses in serving company's stakeholders
  • Making local communities as the essential business partners of the company

GOALS

  • Wide range of personal care products
  • Research-based personal care products
  • Certified by trusted organizations
  • Strong company culture of being a proud Indonesian
  • Strong brand image
  • Growing company's business partners qualitatively
  • Growing company's business partners quantitatively

THE STORY BEHIND

When we formed Wangsa Jelita, it was kind of a hobby investment, but then it has grown into something that we wanted to invest our ideals about what a business should be.

There are many so called natural products available in the market yet there is no regulation on the use of the term natural. This makes it very difficult and puzzling for people to truly distinguish natural products from chemically laden ones (with a few natural extracts thrown in). Wangsa Jelita discloses every single ingredient it uses and also educates the market about the real meaning of 'natural personal care products'.

Then along the way, we realize how big the potential of this enterprise to also benefit the local community, especially farmers. Ever since, we changed the core of our business from the profit maximizing business to the business with social impact. And all are aligned to create 'The Beautiful Dynasty'. Hence the name, Wangsa Jelita

Iit was kind of a hobby investment, but then it has grown into something that we wanted to invest our ideals about what a business should be