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Luxury: Anything and Nothing!

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Cuaca Jakarta akhir-akhir ini sungguh menyenangkan. Thanks to hujan yang rajin bertamu, beberapa minggu belakangan ini hampir setiap pagi dan malam masyarakat ibukota berselimut udara sejuk. Bahkan, siang pun terasa tak seterik biasanya.

Suasana seperti ini membuat bangun pagi semakin berat. Ingin rasanya berlama-lama di bawah selimut, berlindung dari udara dingin yang berhembus dari jendela, sementara kesadaran masih di awang-awang. Luxury.

"Luxury is a relative term that could refer to almost anything or nothing depending on whom you ask", said Klaus Heine (The Concept of Luxury Brands, 2011). Bagi para petani mawar kami di Lembang, udara sejuk barangkali bukanlah kemewahan, it is nothing. Namun bagi manusia-manusia Jakarta, definitely anything! Of course we have air conditioner, but it's not the same as the real one.

On the other hand, we, people who live in major cities, have some things that we perceive as 'nothing' but are seen as 'anything' by other people. Say cars, watching movies in cinemas, the Internet, and so on. Memang kemewahan yang kita punya lebih kasat mata daripada yang dimiliki para petani Lembang misalnya, tapi sama sekali bukan berarti kemewahan mereka tidak berharga buat kita, yes? Bahkan bukankah kita rela membayar mahal untuk menginap di resort terpencil bernuansa alami di tengah gunung?

How do we get to this point? Easy, because we are surrounded by artificial non-natural things every day. Maka segala hal yang berbau natural adalah kemewahan. Pertanyaannya adalah, apakah kita pantas memanjakan diri dalam kemewahan hal-hal natural? Well, after those long working hours, terrible traffic, and horrible pollution we breath in every day, of course we DO deserve the luxury!

Luxury is not always measured by the money we spend. Sometimes we call something luxury because we know that it is valuable yet rare and not going to last forever. Seperti saat berlama-lama menikmati udara sejuk pagi hari, kita tahu bahwa inilah yang kita butuhkan tapi kita pun tahu bahwa keadaan ini tak akan berlangsung terus menerus. Barangkali dalam beberapa bulan atau beberapa minggu atau bahkan beberapa hari ke depan, kita harus mengucapkan selamat jalan pada si udara sejuk dan menyapa kembali sang terik. But worry not, because some luxury may not be that rare and temporary (hopefully not very pricey too!). You just have to know what your luxury things are (remember that luxury is anything and nothing, relative to every person), what you need and deserve to have in life. And when you know what they are, go for them!

Happy Sunday :)